2. Effect of Digital Marketing Channels on Consumer Buying Intentions in FMCG Industry in Pakistan
3. Financial Inclusion Convergence in Low-Income and Lower-Middle-Income Countries
4. Omore – Reshaping the Brand Universe
5. Understanding the Barriers and Challenges Faced by The Women-preneurs of Karachi, Pakistan
Complete Volume PBR Oct-Dec, 2023
2. A PLS-SEM Study to Test the Role of Social Media in Influencing Purchase Intention
3. Conventional and Islamic Banks’ Performance An Analysis of During and Post-Economic Crisis
4. Stability, Funding Risk and Bank Performance: Evidence from Pakistan
5. Role of Human Capital and Digitalization to Upgrade Innovation