Archive 2022

April – June, 2022 (Volume 24 Number 1)

1.Efficient Talent Acquisition: Technology Adaption in Employee Recruitment Process in Pakistan

2. The Influence of Technological, Organizational, and Customer Competency on Innovative Performance with Mediating Role of Research and Development

3. FinTech Past and Future: Ecosystem, Business Model, and its Proximate Challenges

4. Impact of Firms’ Greenwashing Practices on Customer Green Trust and Green Brand Attachment: Pakistan`s Home Appliances Consumers’ Perspective

5.Predictors and Outcomes of Brand Love:An Evaluation of Customers’ Love For Neo-Luxury Brands

Complete Volume PBR April-June, 2022

TOC PBR April-June, 2022

January – March, 2022 (Volume 23 Number 4).

1. Determinants of Impulsive and Obsessive Buying Behavior: A Moderation and Mediation Analysis

2. Cross Border HRM Challenges of Chinese Companies: An Exploratory Study

3. Signaling the Store Attributes on Customer Store Loyalty Mediated Through Hedonic, Social and Utilitarian Customer Values

4. Inter-Regional Socioeconomic Disparity Levels Within Rural Sindh

5. A Nexus between Devaluation and Inflation in Pakistan

Complete Volume PBR Jan – Mar, 2022

TOC PBR Jan – Mar, 2022