PATRON
Mr. Talib Syed Karim
FOUNDING EDITOR
Mrs. Sabina Mohsin
CHIEF EDITOR
Prof. Dr. Muhammad Kashif
EDITOR
Dr. Arsalan Haneef Malik
MANAGING EDITOR
Mr. Shuaib Ahmed
ASSOCIATE EDITORS
Dr. Muhammad Adnan Bashir (Marketing)
Dr. Muhammad Azeem Qureshi (HR/ Management)
Dr. Nayeem Ul Hassan Ansari (Finance)
EDITORIAL STAFF
Mr. Muhammad Naveed Khan (Editorial Assistant)
International Members
Dr. Chin Hong Puah, University Malaysia Sarawak, Malaysia
Dr. Eiad Yafi, Universiti Kuala Lumpur, Malaysia
Dr. Hanudin Amin, University Malaysia Sabah, Malaysia
Dr. Aijaz A. Shaikh, Senior Research Fellow, The Institute of Information and Computational Technologies, Almaty, Kazakhstan
Dr. Aznida Abu Bakar Sajak, , Universiti Kuala Lumpur, Malaysia
Dr. Imran Hameed, Associate Professor Sohar University Sultanate of Oman
Dr. Imran Khan, University of Hail, Kingdom of Saudi Arabia
Dr. Muhammad Ashfaq, Wittenborg University of Applied Sciences, Germany
Dr. Muhammad Tahir Suleman, University of Otago, New Zealand
Dr. Sobia Irum, University of Bahrain, Bahrain
Dr. Sana Malik, Lecturer in Architecture and Design, Birmingham City University United Kingdom
National Members
Dr. Amir Manzoor, Bahria University Karachi, Pakistan
Dr. Isma Zaigham, Bahria University Karachi, Pakistan
Dr. Muhammad Faisal Qadeer, University of Lahore, Pakistan
Dr. Niaz Ahmed Bhutto, Sukkur IBA University, Pakistan
Dr. Sadia Khurram, Benazir School of Business Karachi, Pakistan
Dr. Tariq Jalees, KIET Karachi, Pakistan
All research articles published in PBR go through an initial editor screening followed by a rigorous double-blind peer review by three referees. Articles of PBR are available online through the Journal Management System. The process of submission, editing, refereeing, review and correspondence with authors is also online through the Journal Management System.
Editor PBR
Institute of Business Management (IoBM), Korangi Creek, Karachi-75190, Pakistan
UAN: (+92-21) 111 002 004
Email: editorpbr@iobm.edu.pk
Website: pbr.iobm.edu.pk